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A leading figure in international business and marketing research and, based on his scholarly work, one of the world’s most cited researchers (top 0.1–1 percent), Dr. Justin Paul will also deliver a presentation at the MultiScience – XXXIXth microCAD International Multidisciplinary Scientific Conference, which will be held under the banner of sustainability from May 27–29, 2026, at the University of Miskolc.
The aim of this prestigious international event is to provide a forum for researchers, experts, and PhD students working in the accredited fields of study at the University of Miskolc, as well as at domestic and international institutions, to present their research findings. The conference’s focus areas provide a comprehensive, multidisciplinary platform for presenting technical, scientific, economic, social, and health-related approaches to innovations that promote sustainability, as well as for scientific dialogue. On Day 0 of the event, May 27, there will also be special presentations on the topic of artificial intelligence.
As in previous years, all students, researchers, and faculty members of the University of Miskolc may attend the conference free of charge.
The keynote speaker at the 39th microCAD conference, Dr. Justin Paul, is a leading figure in international business and marketing research, whose work has had a significant impact on the global academic and higher education community. As a professor at the University of Puerto Rico (San Juan), he has developed widely cited theoretical frameworks in the fields of international marketing, consumer behavior, and corporate internationalization.
His scholarly achievements are characterized by outstanding publication activity, exceptional citation rates, and a strong international presence. In his roles as editor and academic leader, he has not only contributed to the qualitative renewal of journals and institutions but has also shaped the thinking of generations of researchers and students. His work is ranked at the forefront of global academic rankings: according to ScholarGPS, he is among the world’s leading researchers, and at certain times has even ranked first in the field of business administration.
For his theoretical innovations—particularly his models related to international marketing and brand management—he has also received honorary doctorates (Doctor Honoris Causa) from European universities. His honors are not tied to a single achievement but to a globally recognized, long-term, outstanding scholarly body of work that has simultaneously shaped theory, education, and international business thinking.
Those interested can attend Dr. Justin Paul’s plenary lecture titled “AI Tools for Research” on May 28.
The program for Day 0 of the conference on May 27 is available in the Event Calendar >> A detailed program will be released at a later date.
